Challenge: How do you help an agency wanting to focus purely on the fitness and wellness market, get a website up an running so they have digital presence?
Solution: Lead the company through a branding and messaging session to get them to a place where identity and look & feel are born of content, not personal tastes … making it easier to understand what content should float to the top for a mvp homepage.
Role: Content/messaging and UI/UX for a simple mvp dotcom homepage.
Done in tandem with SprintFWD’s head of product design. Tag team!