Challenge: How do we create a buzz about a tech company and product that no one has heard about, with the out-of-home aspect of a 360 campaign, while still employing design discipline and having fun with it in ways that most businesses would not?
Solution: Create an out-of-home billboard campaign, in one month, to promote awareness and attract top talent all over the Bay Area; using messaging in a mobile-centric, friendly, and fun way.
Results: Billboards increased pipeline by 15% and inbound job applications by 20% for internal talent. Key metrics were measured after one quarter.
Role: Art direction, ad-buying, and production/installment management.