Challenge: Transform a collection of diverse brands resulting from rapid innovation and acquisitions into a cohesive narrative.
Solution: Conduct a brand strategy and design exercise for Verily, aligning all business units with the company's mission, purpose, and perspective. Utilize research-backed insights to create a visually connected branded ecosystem encompassing research, innovation, and care delivery/management.
Result:
Achieved clear differentiation and prominence in a competitive landscape, while providing guidance for solutions, product development, and business expansion.
Developed a unified design system that seamlessly integrates product and marketing efforts.
Role:
Design & Identity: Creative Director and workstream lead.
Brand Strategy: Co-lead (specific strategy details are confidential, but design encompasses strategic principles).
*This cross-functional effort brought together Verily's internal design teams from marketing and product, collaborating with our partner Known Unknown to accomplish research and direction alignment in just 6 months.
Live site was inspired by, but not limited to, design mockups of new system. Live site here.