Overhaul of Leanplum.com in conjunction with Berlin-based agency, Taikonaunten.
Challenge: How do we create a dotcom instance that not only educates and nurtures but also profiles who are coming in from where?
Solution: A fully responsive dotcom instance, rolled out with an identity refresh, new positioning, and new product release; that is mobile forward, built for scale, and with third-party integration capability built-in from the ground up.
This is an instance that was built in support of helping the sales team to more closely identity prospects and which funnel they are coming from and what content they are responding to … a huge driver of SEO. We built it for content machinery as well.
Role: Led creative direction, stakeholder buy-in, executive education & approval, and creative/project management between the internal design team and external Berlin-based agency, Taikonaunten.
Below: Site map.
Homepage mood boarding and categorization.
Rapid team prototyping.
Breakpoint builds:
Final builds:
Result: Roughly a 125% increase in website and blog traffic. Number 1 Google ranking amongst our competitors due to glossary, blog, deep linking, and positioning.
Click here to view leanplum.com in 2019.