Challenge: How do you help an agency wanting to focus purely on the fitness and wellness market, become a digital power player in the space?
Solution: Lead the company through a branding and messaging session to get them to a place where identity and look & feel are born of content, not personal tastes.
Role: Branding workshop, creative direction, design, creative management, UI/UX for a simple mvp dotcom landing page.
Done in tandem with SprintFWD’s head of product design. Tag team!