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Challenge: How do we take a traditional B2B business and give it an editorial edge to enable it to stand out in market?
Solution: Identity refresh and guidelines build-out completed in one quarter.
Role: Led creative direction and brand rollout/implementation across all touch-points of the business.
Let’s start with the logotype and typography below …
Color system:
Visual element to accompany logotype.
Think of it as data as a living organism. Four-tone color palette per organism.
Photography look and feel:
Use cases: